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| What are the Similarities & Differences between Salesforce and Pegasystems? |
What are the Similarities & Differences between Salesforce and Pegasystems?
Introduction
Salesforce and Pegasystems are two of the most popular CRM solutions on the market. Both companies offer a wide range of business management products and services that can help you organize your data, manage customer relationships, and increase sales. But each solution has its own strengths and weaknesses—what works for one company might not work for another. In this article, we'll compare Salesforce vs Pega to help you decide which is right for your business needs.
What is Pega CRM?
Pega CRM is a cloud solution that is designed to help businesses optimize the entire sales cycle. Pega CRM is used by large enterprises around the world and has been recognized with several awards, including:
Gartner Magic Quadrant for CRM Lead Management Applications
Forrester Wave B2B Marketing Automation Platforms
Forrester Wave Business Process Management Suites for Customer Service and Operations
What is Salesforce CRM?
Salesforce is a customer relationship management (CRM) platform that connects with other applications to help businesses manage their sales, service, and marketing processes. It offers a variety of tools to help you communicate with customers across your organization, including:
A centralized database of customer information
Tools for communicating with customers through email, phone calls or social media channels such as Twitter and Facebook
Analytics to track customer behavior over time
Advantages of using Pega CRM
Support for mobile devices
Security features that make it difficult to access customer data.
Scalability, which means the system can grow and expand as your business grows.
Integration with other applications, such as ERP and automated workflow solutions, to create a comprehensive solution to manage your business processes.
Accessibility – Pega’s hosted software is accessible from anywhere on any device (PC, tablet or smartphone)
Advantages of using Salesforce CRM
Salesforce CRM is a cloud-based customer relationship management (CRM) software that allows you to manage your customers, leads and service representatives. Salesforce offers many features, including:
Service Cloud, which helps companies improve customer experience by tracking customer issues from beginning to end
Sales Cloud, which helps sales teams manage opportunities and close deals faster. You can also use it to create custom reports or dashboards with data from different sources to get a deeper understanding of your business.
Marketing Cloud provides tools for marketing automation and advertising management so you can target the right people at the right time on social media channels like Facebook or Instagram
Salesforce-vs-Pega - Similarities & Differences between Salesforce and Pegasystems
There are a lot of similarities between Salesforce and Pegasystems, but they also have some major differences. Both companies offer enterprise solutions that can help your business of all sizes get the most out of their marketing and sales efforts. They both offer a wide range of powerful features and benefits, so no matter which solution you choose, you’ll be able to reap the rewards.
However, there are some key differences between Salesforce and Pegasystems when it comes to their focus on specific areas within your business. Salesforce focuses more on sales while Pegasystems focuses more on marketing; however, neither company leaves out any important aspect of marketing or sales because they both take into account what every business needs: efficiency!
Which CRM is Best for Your Business?
If you're still on the fence about which CRM is best for your business, we can help.
We've broken down the similarities and differences between Salesforce and Pegasystems so that you can make an educated decision about how to proceed with your customer relationship management strategy.
Overall Culture at Pegasystems vs Salesforce
Both Salesforce and Pegasystems have a similar culture and ethos. They both value three main principles:
Creativity
Innovation
Passionate work ethic
However, their cultures are slightly different.
Conclusion
Pega is more complex, but it is more flexible and powerful. Salesforce is simpler and easier to use, but also has limitations. Pega is more expensive than Salesforce, but can be a better value if you need advanced functionality that would otherwise require custom development.
